Boomer News & Views:

March 25, 2006

LIFE BEGINS AT FIFTY .. A conference about marketers who have done something about developing new

products and services for the 50 to 64 age group.and how they and their agencies have developed

advertising that has successfully targeted this age group.

Announcing a conference on how leading authorities in the fields of financial services (banking and

investment organizations), travel & leisure, personal health, technology/electronics, fast food and

retailing have successfully developed products and services and how these companies have created

advertiing campaigns that have successfully targeted the new lifestyles of those consumers older than

50.

The recent Deloitte & Touche report - "Wealth with Wisdom: Serving the Needs of Aging

Consumers" etimates the spending power of people older than 50 to be at $1.7 trillion.

Companies and their agencies who are interested in presenting their successful case histories are

invited to contact Dr. Harris at mmrharris@aol.com

March 18, 2006

New Book Focuses on Selling To Boomers..

In AFTER FIFTY: How the Baby Boom Will Redefine the Mature Market (Paramount Publishing)

Dr. Leslie Harris, Managing Partner of Mature Marketing & Research (http:/maturemarketing.com)

has drawn together insights from top researchers and consultants on the future of the financial

services, travel and leisure, personal health, fast food, technology and apparel/retail markets.

To receive your complementary copy, e-mail your name, title, company and mailing address to

Dr. Harris at mmrharris@aol.com.

COMING SOON...Beyond the Boomers...The Transition Years. The book will present case histories

of how this growing and maturing population is motivated to spend on new investments, travel,

technology, eating out, retirement planning.

If you would like to receive advance synopses, let us know your areas of interest.

MATURE MARKETING & RESEARCH .. "The Leading Source of What Boomers and Matures are

Thinking, Doing and Buying"...

Boomer News & Views