New Book Focuses on Selling To Boomers..
In AFTER FIFTY: How the Baby Boom Will Redefine the Mature Market (Paramount Publishing)
Dr. Leslie Harris, Managing Partner of Mature Marketing & Research (http:/maturemarketing.com)
has drawn together insights from top researchers and consultants on the future of the financial
services, travel and leisure, personal health, fast food, technology and apparel/retail markets.
To receive your complementary copy, e-mail your name, title, company and mailing address to
Dr. Harris at mmrharris@aol.com.
COMING SOON...Beyond the Boomers...The Transition Years. The book will present case histories
of how this growing and maturing population is motivated to spend on new investments, travel,
technology, eating out, retirement planning.
If you would like to receive advance synopses, let us know your areas of interest.
MATURE MARKETING & RESEARCH .. "The Leading Source of What Boomers and Matures are
Thinking, Doing and Buying"...
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